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Your dog deserves better than a pet store.

Curated gear for the main characters (and their humans). No paw prints. No baby talk. Just the good stuff.

Founded
2026
CEO weight
6 lbs
HQ
BCN

"Stare until things happen."

— Steve, CEO

The Shop

Built for the main characters.

Four collections, hand-picked by a chihuahua with strong opinions and zero patience.

TitleChihuahua Executive Officer

Meet the CEO

He didn't choose the CEO life.The CEO life chose him.

Steve is six pounds of pure executive presence. Born in Barcelona, raised on jamón crumbs and aggressive eye contact. He runs Steve & Co. with two humans who he tolerates, mostly.

Management style: stare until things happen.
  • Sun puddle enjoyer
  • Will not be carried like a baby
  • Sworn enemy of the vacuum