About Steve

The Story of Steve & Co.

"Every empire starts somewhere. Mine started on a couch, under a blanket, judging my human's Amazon cart."

Steve is a chihuahua. He is also, somehow, a CEO.

It started the way all great origin stories do — with frustration. Steve's human was tired of pet supplies that looked like they were designed by someone who'd never met a dog owner under 35. Everything was either aggressively primary-colored, weirdly clinical, or covered in paw prints like it was 2008. So Steve intervened.

Steve & Co. was born out of one simple idea: pet supplies should look as good as the rest of your life. We curate products for people who love their dogs with their whole chest and want gear that reflects that — not stuff you hide when friends come over.

Steve personally tests every product. His criteria are rigorous: Does it taste good? Can he destroy it within 24 hours? Does it look cool in photos? If it passes all three, it's in.

The Human Behind the Chihuahua

Steve's human (who prefers to remain in Steve's shadow, as nature intended) handles the boring stuff: logistics, customer service, web design — the things Steve can't be bothered with because he's napping or staring at the wall with unsettling intensity.

Together, they're building a brand for the next generation of pet parents. The ones who make their dog an Instagram. The ones who celebrate their dog's half-birthday. The ones who say "we" when talking about the dog's schedule. You know who you are. You're home.

Steve's Stats

Weight: 6 lbs of pure executive presence
Favorite food: Anything you're eating, specifically
Management style: Stare until things happen
Weaknesses: Loud noises, big dogs, accountability
Strengths: Looking cute under pressure, brand vision